Welcome to the Director of People and Operations round 4 interview
Please complete the following objective to the best of your abilities within the next 4 hours. Pay attention to time. Be sure to read all directions thoroughly. Details matter. Please use the Google Suite for all documents.
You MUST send us your Submission Email BEFORE your scheduled interview start time. Please join the Zoom room at least 1 minute prior to your scheduled interview. Please be prepared to share your Zoom screen at the beginning of the interview to walk us through your completed materials.
PLAN AN EVENT - THE Winter RETREAT
The annual Summer Vegan Superhero Retreat has been a remarkable success over the past three years, growing significantly in size and experience each time. The Summer Retreat is open to all Vegan Superhero Academy clients, and is a once-in-a-lifetime experience that attendees rave about. You can find a Retreat replay video and details on the location, dates, and venue HERE. Our goal with in-person events is to make them bigger and better every year.
We are ready to debut a new Retreat experience for clients: the 2025 Winter Retreat! We aim to create a one-of-a-kind getaway focused on learning nutrition and training in immersive workshops, breaking through limiting beliefs by overcoming physical challenges and growing alongside like-minded Vegan Superheroes. Clients should leave this Retreat feeling truly transformed and ready to conquer BIG goals.
We’re envisioning a cross between a high-energy, life-changing Tony Robbins event, a toned-down version of Navy Seal Hell Week, and expert-guided, immersive nutrition and fitness workshops led by our Coaching Team and a kickass guest.
A few months ago, we hosted a Winter Retreat Focus Group with our target attendee demographic (some of our top clients) to understand the ‘vibe’ clients are most interested in experiencing at this brand-new event.
Here is their feedback to take into consideration:
“I would like to focus on overcoming mental obstacles with TED Talk-type events with breakout and follow-up discussions.”
“I want lots of hands-on application for the lessons we are learning. Applied learning really helps me.”
“I would love to invite a highly motivational vegan speaker who could compliment the coaching team and the learning experience.”
“Ideally, there should be some small group sessions with the coaches and other clients. These should be opportunities to teach each other and help each other grow. I want to dig deep and make meaningful mental breakthroughs.”
“I would like opportunities to work directly with coaches and attempt activities that force me to push past my limits.”
“I like the idea of a physical challenge. I’d also love lots of light activities like walks and yoga sessions. Walks are great for talking. Otherwise, the rest of the day would ideally be education/workshop/discussion.”
“I like the thought of an event where we can be pushed outside of our comfort zone. When we leave, we should be able to apply what we learned to make meaningful progress toward our big goals.”
“I love the idea of having physical and mental challenges to push past my internal limiting beliefs. I want to explore ways that I can level up on my vegan health and fitness journey.”
“I would like daily course homework and daily lectures with small group work to learn how to execute our goals.”
Logistical details to consider:
There will be 10 Team Members and Coaches, and we would like to cap this event at 30 clients to keep it small and intimate.
Clients will pay about $1,500 for tickets (food and lodging included), so plan for a total event budget of around $45,000.
The Retreat should span over a long weekend. Clients arrive on Wednesday evening and leave on Sunday morning to get home for the work week.
Dates should fall between January and March 2025.
Objective 1) Source Potential Locations
Your first objective is to provide a shortlist of 2 to 3 potential locations to host the 2025 Winter Retreat (should be in the US).
The locations should have nice lodging. Think wellness resort retreat villas. Clients sharing rooms is okay, but no sharing beds, no matter the size. And booking a private room needs to be an option.
Locations should be within a one-hour drive of a major international airport. The event will be held in winter, so as temperate a location as possible is ideal (warm would be ideal). Consider factors such as access to on-site amenities and suitability for the proposed theme and desired activities.
Please include detailed information on each location option, including travel logistics, lodging accommodations, pricing, and other relevant considerations.
Objective 2) Create a Daily Activity Itinerary
Your next objective is to create a high-level Daily Activity Itinerary for the 2025 Winter Retreat.
Design a detailed itinerary for the Retreat, including physical challenges/activities, learning workshops, group sessions, etc. Ensure that the itinerary reflects the proposed ‘vibe’ and objectives of this Retreat.
We’d love to see your creativity in action. Make it fun, exciting, and truly transformational.
Objective 3) Create a Presentation of your Proposal
Your final objective is to prepare a presentation to share your 2025 Winter Retreat proposal with us.
Structure the presentation to include 1) an overview of your proposed Retreat locations and logistics, 2) your proposed daily activity itinerary, and 3) the key takeaways our clients should expect from this event. Please be sure to format your presentation well and include some pictures, but focus more on the content of your presentation than making it flashy.
Please use Google Slides to create the presentation and use Montserrat font.
Submission Email
Please email all of your objectives to Leif (leif@thevegangym.com), Daphne (daphne@thevegangym.com), and Carly (carly@thevegangym.com).
Your email should have the following format:
Email Subject: Your Full Name - Completed Objectives
Email Body:
First and Last name
Your spirit animal
Link to your Slide Deck Presentation (Google Slides). Check the share permissions to ensure we can open it.
You are welcome to include any additional information you would like to share about the assignment or your application.
-- end of email --